Off White

This module required me to research and examine contexts and elements such as technology and how this has influenced developments within the fashion retail environment. The module enabled me to demonstrate their understanding of the consumer within a diverse range of markets and to present ideas, knowledge and understanding of how to reach and address the audience. Through the research I conducted, I used my knowledge and understanding of Off White’s brand identity and ethos to create a pop-up store for their Spring/Summer 2018 collection “Temperatures”. I created campaigns to promote the pop-up store whilst also applying them to social media enabling me to get through to the target customer.